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ABOUT
Reframing Behavior was founded by Reggie Ponio, BCBA, to address a gap in behavioral health services: most ABA practices were built around children. Adults with IDD — in group homes, day programs, and family settings — were underserved.
We don't just deliver services — we build the capacity of the people and teams who support our clients every day. Today, we partner with organizations across the Bay Area and are developing training programs that bring evidence-based, constructional practices to the professionals who need them most
Our Story
Our Approach
We are a constructional practice. That means we focus on building skills, environments, and systems that work — rather than simply reducing behaviors. Our methods are grounded in:
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Constructional approach — We ask “what should this person be doing?” before we ask “how do we stop what they’re doing now?” Building repertoires, not just managing problems.
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Practical Functional Assessment & Skill-Based Treatment (PFA-SBT) — A modern, evidence-based framework for understanding behavior and designing interventions that respect the individual.
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Consent and assent-based assessment — Every person we work with has a voice in their own care. We design assessments and interventions that honor autonomy and dignity.
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Train-the-trainer model — Our goal is to make the people around our clients more effective — not to create dependence on us. We train staff, coach caregivers, and build organizational capacity so support continues long after our involvement.
Shared governance — We don’t hand down plans from the outside. We collaborate with stakeholders — staff, families, program directors — to make decisions together, grounded in data and shared priorities.
Who We Are
Meet the Team
Reframing Behavior is a small practice by design — but we’re growing thoughtfully. Our team includes additional behavior analysts and clinicians serving clients across the East Bay and Tri-Valley areas.
We believe in investing in the people who work here. Every team member receives ongoing supervision, mentorship, and professional development — because building staff capacity is central to everything we do, internally and externally.
Our Growing Team
The People Behind the Practice
